5 Ways to Convert Offline Strategy to Online Marketing Success
By Bobette Kyle
http://www.websitemarketingplan.com/strategyconvert.htm
You may tend to look at offline and online marketing differently, building separate strategies and marketing plans for each. Thinking differently, however, could better grow your business. Most goals and strategies that work offline apply online as well (and vice versa). The underlying concepts are the same but executions differ. Some examples follow.
