Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

July 12, 2006

Convert Offline Strategy to Online Marketing, Learn About Marketing Tests

http://www.websitemarketingplan.com/NewsletArch/newsletter07_11_06.htm

Hello Folks -

Although the concept of Website marketing is no longer new, some still think of online marketing planning as separate from the general marketing plan. This could detrimental to sales and profit because many of the underlying concepts are the same both online and off. It is the implementation that varies. “5 Ways to Convert Offline Strategy to Online Marketing Success” helps you consider some of the ways traditional marketing concepts can be applied online. Also, Jeff Baas’ article helps you “push the envelope” by executing in surprising fashion.

Enjoy!

Bobette Kyle

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