I guess we’ve all heard that Pluto isn’t a planet anymore. What changed? Not Pluto. Our perception of Pluto changed. The reason? Scientists decided that Pluto doesn’t dominate it’s neighborhood — doesn’t have enough influence to clear other bodies from it’s orbit.

Perception is reality. One day you’re a studly planet, the next day you’re a lowly ball of ice.

The marketing strategy morals of the story?:
(1) Find a neighborhood to dominate and defend it (target your market).
(2) Change happens. Be ready to manage shifting perceptions so as not to be demoted to insignificance by your customers.

Time for a margarita! The mess is organized and brand-spanking-new site maps are in finally in place. Hurray!

Main WebSiteMarketingPlan.com Site Map
Articles Site Map - WebSiteMarketingPlan.com
xml Site Map

Putting Your Marketing Plan Into Action
Sandra Martini

http://www.websitemarketingplan.com/mplan/plan3.htm

In this segment, Sandra helps you through the “doing” of meeting the goals in your marketing plan with suggestions on scheduling your ongoing activities.

Setting Actionable Goals
by Sandra Martini

http://www.websitemarketingplan.com/mplan/plan2.htm

Part two of this three-part series addresses how to break goals down into manageable pieces. Sandra also explains how to frame them so they are achievable and help you to address your target audience.