I guess we’ve all heard that Pluto isn’t a planet anymore. What changed? Not Pluto. Our perception of Pluto changed. The reason? Scientists decided that Pluto doesn’t dominate it’s neighborhood — doesn’t have enough influence to clear other bodies from it’s orbit.
Perception is reality. One day you’re a studly planet, the next day you’re a [...]

Time for a margarita! The mess is organized and brand-spanking-new site maps are in finally in place. Hurray!
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Putting Your Marketing Plan Into Action
Sandra Martini
http://www.websitemarketingplan.com/mplan/plan3.htm
In this segment, Sandra helps you through the “doing” of meeting the goals in your marketing plan with suggestions on scheduling your ongoing activities.

Setting Actionable Goals
by Sandra Martini
http://www.websitemarketingplan.com/mplan/plan2.htm
Part two of this three-part series addresses how to break goals down into manageable pieces. Sandra also explains how to frame them so they are achievable and help you to address your target audience.

Start Your Marketing Plan By Setting Overall Objectives
by Sandra Martini
http://www.websitemarketingplan.com/mplan/plan1.htm
In this first of a three-part series Sandra Martini points out that a good dynamic marketing plan — one that can kick your business into high gear — is one that you review weekly, monthly and quarterly. To be truly dynamic, it should contain goals, objectives, [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter08_15_06.htm
Hello Folks -
Today’s three-part article takes you through the details of creating a dynamic and useful marketing plan. The author wisely points out that a good marketing plan is one that “you review weekly, monthly and quarterly.” Your business and the competitive environment are fluid — your planning should be as well. Sandra Martini [...]