Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

August 15, 2006

How to Create a Dynamic Marketing Plan, Business & Marketing Planning Products

http://www.websitemarketingplan.com/NewsletArch/newsletter08_15_06.htm

Hello Folks -

Today’s three-part article takes you through the details of creating a dynamic and useful marketing plan. The author wisely points out that a good marketing plan is one that “you review weekly, monthly and quarterly.” Your business and the competitive environment are fluid — your planning should be as well. Sandra Martini tells you how to make it happen.

I’ve been working hard this month on a much-needed WebSiteMarketingPlan.com face lift. The site map has been rearranged and updated and the Firefox bugs have (hopefully) been worked out. In addition to the main www.WebSiteMarketingPlan.com section, the site now has eight additional areas:

- Marketing and Management: Small business marketing, management and strategy information. This entire section is written by me.
- Business Plan Information: Free sample business plans, articles, and business plan resources.
- Marketing Planning: Different options for creating and writing marketing plans.
- Online Marketing: How to approach online business development and marketing.
- Search Engine Optimization (SEO): Search engine marketing articles, commentary, and resources.
- Public Relations: Resources and information to help with public relations (PR) campaigns.
- ECommerce Web Site Solution and Design: ECommerce explained.

Multi-Functional Shopping Cart/Autoresponder/Ad Tracker/Affiliate Program Manager

I’d like you to also take a look at a new product my friend Regina Baker launched this month. Regina and her business partner found a need for an economically priced product that included shopping cart, multiple autoresponders (with follow-up capabilities), affiliate program set-up and management, the ability to accept both merchant account and PayPal (or other third party payment provider) payments, and a way to track advertising performance. They stepped up and met that need.

This multi-feature shopping cart system was developed with the work-at-home mom in mind, but you don’t have to be a mom (or even work at home) to benefit. At a price of only $29.99 a month (versus the $49 and $79 their closest competitors charge), it’s worth a look.

You know I’m not one to jump on every bandwagon and I rarely “plug” a new product, but after taking a look at WAHMCart and testing the interface, IMO WAHMCart is an excellent value, *and* the 14-day trial is only $1: http://www.websitemarketingplan.com/WAHMCart

Enjoy!

Bobette Kyle

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