http://www.websitemarketingplan.com/NewsletArch/newsletter09_12_06.htm

Hello Folks -

One strategy to consider when updating or writing your marketing plan is customer segmentation. The reason for this is two-fold. One, you are better able to meet customer needs and expectations if you segment them into similar groups. Two, it can be more efficient and profitable for you. Pay attention, however, to the affect segmentation has on customer service. The feature article today addresses the issue (and touches on my own misadventure with inadequate service).

Speaking of updating your marketing plan, it is time to gear up for the 2007 planning season. (Yes, it’s September already!) Take the fun route by checking out my new interactive marketing plan crossword puzzle. You can solve it online or print out the PDF and solve by hand.

No marketing plan is complete without attention to online marketing techniques. In “The Purpose and Practice of Writing Successful SEO Articles” Karon Thackston shows how to get the most from writing and marketing your articles online. She explains how to write articles both the reader and search engines will love.

Enjoy!
Bobette Kyle