Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

September 13, 2006

Customer Segmentation Needn’t Create Poor Customer Service

http://www.websitemarketingplan.com/techniques/customerservice.htm

A popular way to segment customers is by revenue or profit generated, with “A-list” customers receiving more perks and personal service than “lower” categories. There are right and wrong ways to do this.

Article explains the benefits of doing it right and consequences of poor implementation.

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