Reviews:

  
 

Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

  

"The most comprehensive, easy to understand marketing plan method / software combination I have come across."

 

 
 


Marketing Builder Tools - Review

  

"If your primary needs are to save time writing the marketing plan document and developing analytical tools, you will find the Marketing Builder toolset invaluable."

 

Customer Segmentation Needn’t Create Poor Customer Service

http://www.websitemarketingplan.com/techniques/customerservice.htm

A popular way to segment customers is by revenue or profit generated, with “A-list” customers receiving more perks and personal service than “lower” categories. There are right and wrong ways to do this.

Article explains the benefits of doing it right and consequences of poor implementation.

Posted in Marketing & Management Articles, Marketing Methods, Marketing Planning, Marketing Strategy, Small Business, eCommerce on September 13, 2006

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