Super Bowl XLI advertisers are hard at work producing commercials for the February 4, 2007 Super Bowl. Most notably, advertisers are recognizing the growing consumer demand for interactivity by getting consumers and viewers involved in this year’s Super Bowl ads.
Chevrolet is sponsoring the Chevy College Ad contest.  Teams of full-time college students have the chance to enter their own [...]

Bobette Kyle
http://www.websitemarketingplan.com/marketing_management/marketing_change.htm
In this 2005 article, I explain some definitions of marketing.

Bobette Kyle
http://www.websitemarketingplan.com/online/website_design.htm
You know you need a Website to help promote your small business but don’t know the technical details to make it happen. Relax, creating a basic small business Website isn’t
as mystical as it seems. There are four steps you’ll need to take in order to get a Website designed and “live” on the World [...]

Bobette Kyle
http://www.websitemarketingplan.com/online/marketing_ideas.htm
Increasingly, online marketing is a crucial part of any marketing plan. No plan yet? No problem. You will of course want to finish your marketing plan so you can refine your
activities, but you can begin improving your online marketing presence today by executing one or more of the strategies and programs detailed in the [...]

http://www.WebSiteMarketingPlan.com/currentnewsletter.htm
Hello Folks -
There seems to be much controversy over what marketing is and is not, so I was thrilled to learn the following definition of marketing while attending Philip Kotler’s Marketing for Results seminar last month in New York:
“Creating, communicating and delivering value to a target market profitably.”
This definition succinctly encompasses the idea that marketing [...]