Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

October 16, 2006

2007 Super Bowl Commercials

Super Bowl XLI advertisers are hard at work producing commercials for the February 4, 2007 Super Bowl. Most notably, advertisers are recognizing the growing consumer demand for interactivity by getting consumers and viewers involved in this year’s Super Bowl ads.

Chevrolet is sponsoring the Chevy College Ad contest.  Teams of full-time college students have the chance to enter their own ad concept. The winning team will be involved with the commercial’s production (deadline for entry has passed).

Frito-Lay is inviting people to submit commercials for a chance to have their’s used in the Doritos Super Bowl spot. In conjunction, Yahoo! Video is going to provide a section for contestants to share their entries. Doritos will pick the top five and visitors to Yahoo! Video will get to vote for their favorite (I’d tell you the deadline for submission, but all I see on the rules page is black screen with a few stripes :( ).

Even the NFL itself is getting involved. During November and December the NFL will be accepting pitches for the best Super Bowl commercial ever. Contestants can pitch their idea in New York (Giants Stadium) on 11/17 & 11/18; Dallas (Texas Stadium) on 12/1 & 12/2 and Denver (Invesco Field) on 12/8 & 12/9. NFL fans will get to vote for the winner. More specifics will be available in late October.

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October 11, 2006

The Definition of Marketing

Bobette Kyle

http://www.websitemarketingplan.com/marketing_management/marketing_change.htm

In this 2005 article, I explain some definitions of marketing.

Small Business Website Design: How to Make It Happen

Filed under: Marketing Methods, Small Business, Web Marketing — Bobette Kyle @ 10:11 am

Bobette Kyle

http://www.websitemarketingplan.com/online/website_design.htm

You know you need a Website to help promote your small business but don’t know the technical details to make it happen. Relax, creating a basic small business Website isn’t
as mystical as it seems. There are four steps you’ll need to take in order to get a Website designed and “live” on the World Wide Web. The article explains.

7 Ideas For Increasing Your Online Marketing Presence

Bobette Kyle
http://www.websitemarketingplan.com/online/marketing_ideas.htm

Increasingly, online marketing is a crucial part of any marketing plan. No plan yet? No problem. You will of course want to finish your marketing plan so you can refine your
activities, but you can begin improving your online marketing presence today by executing one or more of the strategies and programs detailed in the article.

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