Why in the world would Google go out of the way to send a unique gift each year to certain customers? Because from a strategic standpoint it’s smart. – Influencer Relations. Google’s high-volume customers also tend to be highly visible on the Web where — surprise — low-volume and potential customers can also be found. [...]
Archive for November, 2006
The Internet’s been abuzz the past day or so about this year’s Xmas gift from Google forÂ selectÂ AdSense publishers and AdWords advertisers. Got mine today: It’sÂ a Digital Picture frame that can be set to display a slideshow of your favorite photos. The frame will also play Mp4 movies andÂ Mp3Â music. You can also record audio…there’s a controlÂ menu [...]
http://www.websitemarketingplan.com/NewsletArch/newsletter11_20_06.htm Hello Folks – Here’s a stumper: Why would a marketing executive be fired for performance when his brandâ€™s year-to-date sales and profits are double last yearâ€™s? It sounds like he should be getting a raise, doesn’t it? Not necessarily. It turns out the guy marketed cathode ray tubes for television sets. Sales doubled because [...]
By Bobette Kyle http://www.websitemarketingplan.com/marketing_management/interaction.htm Today more than ever the Internet is part of mainstream culture. Google is now a verb as well as a search engine. For the first time in history, major retailers receive more orders online than through their catalogues. 6.2 million tune into YouTube.com daily. 55.7 million interact monthly on MySpace.com.
By Phil Davis, President Tungsten Brilliant Brand Marketing http://www.websitemarketingplan.com/small_business/brand.htm Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future plans and goals. These are all necessary items for communicating a company’s brand [...]
Viral video and social networking marketing seems to be one of the newest up-and-coming Internet marketing trends. Case in point: Harper Collins has begun what will be a multi-pronged approach with Michael Crichton’s upcoming book, “Next,” which centers around NEXTgencode, a genetic research company. The fictional biotech firm has a legit-looking Website, complete with press [...]