Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

December 31, 2006

5 Things You Didn’t Know About Bobette Kyle

My very skilled VA — Terry Green — has motivated me to make a final 2006 post on this New Year’s Eve by tagging me in her Farewell to 2006! I’ve been tagged? blog post. I’d never heard of this, but I’m game and it’s fun reading everyone’s 5 things. (Terry, no I didn’t know you adopted a son in Korea!)

So here we go…

1. I was the first in my family to go to college.
2. My husband and I went out nearly 22 years before we married in February 2006.

3. I use my last names interchangeably — Kyle, Kyle-Wagner, Wagner

4. I have a full room of oddball collectibles — Wheaties boxes; Star Trek figures and toys; Starting Lineup figures; comic books and other misc.

5. I love fiction novels — read at least one a week — but usually can’t tell you what one’s about a day after finishing.

Here’s a bonus thing just for Denise Aday. I have another mascot she can have to complete a threesome (Not reallly. We love our demon…most of the time. See her darling antics below.)

Some small business people I admire and would like to know more about are…

Bill Collier (newest — and extremely welcome member of the St. Louis Publishers Association board), fellow Bold Biz Babe Polly Schlafhauser, and fellow High Rankings forum moderators Scottie Claiborne and Michael Motherwell (actually, Scottie’s a hard-working admin).
DemonTrouble

December 14, 2006

Finishing Your Marketing Plan

http://www.websitemarketingplan.com/mplan/finishing.htm

Marketing plans can feel like a pain in the neck (not to mention other body parts). Reality is quite the opposite. Small business owners, and others without a boss to impose a due date, often find themselves “too busy” to complete a marketing plan or update the existing one. If this sounds like you, then you are leaving profits on the table and the best thing you can do for your business is finish a 2007 marketing plan. Here are five tips to help you follow through with planning:

Understanding Marketing: 5 Common Misconceptions

by Otilia Otlacan
http://www.websitemarketingplan.com/techniques/understandingmarketing.htm

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about Marketing with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?

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