Comments on: 5 Things You Didn’t Know About Bobette Kyle http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/ Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com. Wed, 20 Aug 2008 02:33:09 +0000 http://wordpress.org/?v=2.3.3 By: Bobette Kyle http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-4405 Bobette Kyle Mon, 05 Feb 2007 04:46:10 +0000 http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-4405 Gethin, I don't know how they price the ads ... I figure price is determined upfront when the ad is committed to, same as any other ad spot (negotiated contracts, commercials priced according to commercial length and placement within game, or various sponsorships pricing). The real-time theory is interesting. With today's technology it's probably doable from the CBS stamdpoint, but could be a hard sell to the advertisers, who generally like to know how much they are paying -- and what kind of placement they are getting -- before the fact. Gethin, I don’t know how they price the ads … I figure price is determined upfront when the ad is committed to, same as any other ad spot (negotiated contracts, commercials priced according to commercial length and placement within game, or various sponsorships pricing). The real-time theory is interesting. With today’s technology it’s probably doable from the CBS stamdpoint, but could be a hard sell to the advertisers, who generally like to know how much they are paying — and what kind of placement they are getting — before the fact.

]]> By: Gethin Dalton http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-4404 Gethin Dalton Mon, 05 Feb 2007 04:33:15 +0000 http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-4404 Hi Bobette: I found your name via the internet and would welcome your help. I watched the SuperBowl with friends and we debated the process of placing commercials on SuperBowl day. One theory suggetsed the Neilsen ratings were reviewed real time, as the game progressed, thereby dictating fluctuating pricing. We debated whether or not the extent of increased or decreased viewership, as the game plaayed out, had any 'real time' effect on when and at what cost, commercial ads were finally broadcasted. The alternate theory suggestsed ads are placed, in the order the ad is logged with the CBS network and, therefore, the costs are applied at the same rate? I look forward to your explanation and kind repy. Best wishes, Gethin Hi Bobette:
I found your name via the internet and would welcome your help.
I watched the SuperBowl with friends and we debated the process of placing commercials on SuperBowl day. One theory suggetsed the Neilsen ratings were reviewed real time, as the game progressed, thereby dictating fluctuating pricing. We debated whether or not the extent of increased or decreased viewership, as the game plaayed out, had any ‘real time’ effect on when and at what cost, commercial ads were finally broadcasted.
The alternate theory suggestsed ads are placed, in the order the ad is logged with the CBS network and, therefore, the costs are applied at the same rate?
I look forward to your explanation and kind repy.
Best wishes,
Gethin

]]> By: Bobette Kyle http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-2842 Bobette Kyle Tue, 02 Jan 2007 20:28:34 +0000 http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-2842 You are welcome, Polly. Read your five and I'm impressed that you can get to the end of your to-do list. Things come and go on mine, but there's never an end! You are welcome, Denise. And thank you for subscribing! Of course I did, Terry. Thanks for tagging me. You are welcome, Polly. Read your five and I’m impressed that you can get to the end of your to-do list. Things come and go on mine, but there’s never an end!

You are welcome, Denise. And thank you for subscribing!

Of course I did, Terry. Thanks for tagging me.

]]> By: Terry Green http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-2841 Terry Green Tue, 02 Jan 2007 19:49:23 +0000 http://www.websitemarketingplan.com/strategy/2006/12/31/5-things-you-didnt-know-about-bobette-kyle/#comment-2841 Very nice Bobette! I knew you'd play along. Happy New Year!! Very nice Bobette! I knew you’d play along. Happy New Year!!

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