Bobette Kyle http://www.websitemarketingplan.com/marketing_management/marketing_change.htm In this 2005 article, I explain some definitions of marketing.

Bobette Kyle http://www.websitemarketingplan.com/online/website_design.htm You know you need a Website to help promote your small business but don’t know the technical details to make it happen. Relax, creating a basic small business Website isn’t as mystical as it seems. There are four steps you’ll need to take in order to get a Website designed and “live” [...]

Bobette Kyle http://www.websitemarketingplan.com/online/marketing_ideas.htm Increasingly, online marketing is a crucial part of any marketing plan. No plan yet? No problem. You will of course want to finish your marketing plan so you can refine your activities, but you can begin improving your online marketing presence today by executing one or more of the strategies and programs [...]

http://www.WebSiteMarketingPlan.com/currentnewsletter.htm Hello Folks – There seems to be much controversy over what marketing is and is not, so I was thrilled to learn the following definition of marketing while attending Philip Kotler’s Marketing for Results seminar last month in New York: “Creating, communicating and delivering value to a target market profitably.” This definition succinctly encompasses [...]

http://www.websitemarketingplan.com/cw/FreeMarketingPlanGame.htm Test your marketing plan knowledge with this interactive crossword. Click on the first letter of any word in the game to highlight the clue for that box and type your answer directly into the puzzle (java must be enabled in your browser for the puzzle to work). You can also solve the puzzle by [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter09_12_06.htm Hello Folks – One strategy to consider when updating or writing your marketing plan is customer segmentation. The reason for this is two-fold. One, you are better able to meet customer needs and expectations if you segment them into similar groups. Two, it can be more efficient and profitable for you. Pay attention, however, [...]

http://www.websitemarketingplan.com/techniques/customerservice.htm A popular way to segment customers is by revenue or profit generated, with “A-list” customers receiving more perks and personal service than “lower” categories. There are right and wrong ways to do this. Article explains the benefits of doing it right and consequences of poor implementation.

The practice of butchering articles and text for search engine optimization purposes (regardless of readability or even sensibility) has been really bothering me lately. So, when I saw Karon Thackston’s latest SEO copywriting piece, I had to celebrate a bit. Her article — inspired by a recent Matt Cutts blog post — is about how to do it right by [...]

I guess we’ve all heard that Pluto isn’t a planet anymore. What changed? Not Pluto. Our perception of Pluto changed. The reason? Scientists decided that Pluto doesn’t dominate it’s neighborhood — doesn’t have enough influence to clear other bodies from it’s orbit. Perception is reality. One day you’re a studly planet, the next day you’re [...]

Time for a margarita! The mess is organized and brand-spanking-new site maps are in finally in place. Hurray! Main WebSiteMarketingPlan.com Site Map Articles Site Map – WebSiteMarketingPlan.com xml Site Map