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Archive for 2007

7 Ways to Promote Your Nonfiction Book, Book Marketing Plan, Copyright Makeover Hello Folks – Planning techniques are similar across industries, and marketing written content is no different. So you won’t want to miss my interview with Brian Jud on writing a book marketing plan. This article includes a lot of wonderful advice about the planning process in general: tips for working your plan throughout the […]

Copywriting Makeover: It’s What You Say AND How You Say It, Part 2 of 2

by Karon Thackston © 2007, All Rights Reserved In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!’s copy had to […]

Copywriting Makeover: It’s What You Say AND How You Say It, Part 1 of 2

by Karon Thackston © 2007, All Rights Reserved The old cliché is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Case in point: Announce It!, a custom […]

7 Ways to Promote Your Nonfiction Book

by Bobbi Linkemer Promotion is a scary word to new authors. It is also the single aspect of writing a book that is often overlooked or ignored. If you have a conventional publisher, you may think promotion will be handled for you. Unfortunately, unless you are a celebrity or a best-selling author, promoting your […]

Writing a Marketing Plan for Your Book and Other content (Part 2)

by Bobette Kyle Publisher Note: Here, Bobette and book marketing consultant Brian Jud continue their discussion on marketing written content. (Part 1 of this book marketing plan interview is here).

Writing a Marketing Plan for Your Book and Other content (Part 1)

by Bobette Kyle The book marketing plan. What is it? What do you do with one? How do you even start? Brian Jud, book marketing consultant and president of Book Marketing Works LLC has the answers and has agreed to help us with developing marketing plans for our nonfiction writing.

Personalization, Audio, Mobile Search Engine Trends

Part of successful, long-term SEO is understanding search trends and pro-actively improving optimization efforts. Search engines continually strive to provide a better search experience for the users. Webmasters should do the same. As technology improves, so does search functionality: “preview before click,” mobile search, audio, personalization, etc. Scott Buresh gives his take on how search […]

Measuring Profitability, Public Relations, Creating an SEO-Friendly Website, Online Success Hello Folks – As 2008 approaches, it is once again time to begin marketing and business planning. In this edition, we’ve covered some of the issues to consider during your planning sessions: – Defining Profit. In my article this month I explain a bit about some of the different levels of “accounting” profit (including […]

What is Public Relations? As the number of feasible marketing programs expands — along with the Internet’s popularity — the lines between different strategies blur. One raging debate, for example, stems from how a press release can now serve double duty as a search engine optimization tool. Should the definition of public relations be expanded, or include only […]

To Define Profitability, Consider Indirect Benefits

by Bobette Kyle If you ask seven business professionals to define profitability, you are likely to get seven different answers. There are several ways of viewing profit. In the broad sense, defining profitability is simple: making money. In a more detailed sense, definitions vary depending (for example) on the timeframe and whether indirect benefits […]

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