http://www.WebSiteMarketingPlan.com/currentnewsletter.htm
Hello Folks -
I hope you are all having a productive and profitable 2007.
During January I was busy adding a new section to
WebSiteMarketingPlan.com: How to grow your business through
book marketing. Writing and marketing books can enhance
your reputation as a business person or expert in your
field as well as help tremendously in building a business.
The section includes information from several nonfiction
authors — tips about enhancing your business and book
sales through marketing as well as advice on how to publish
your book and putting together a writing/publishing team.
Much of the current information is courtesy of experienced
St. Louis Publishers Association board members and the
section will continue to grow.
By Bobette Kyle
http://www.websitemarketingplan.com/marketing_management/superbowl5.htm
In this 2007 take on Super Bowl XLI marketing and advertising I
focus on advertising methods — lessons gleaned from the
commercials and sponsorships. As you read each observation and
lesson, think how you can apply the lesson (scaled down, of course)
to your own business or brand.
by Bobette Kyle
http://www.websitemarketingplan.com/online/socialnetworking1.htm
Social networking online is one of today’s hottest trends. Many,
however, wonder how social networking can help their careers or
businesses and exactly how to get started with this online
marketing technique. Here in part 1, I will help you get started.
Dale Backus and Wes Phillips co-created the winning “Crash the Super Bowl” Doritos commercial, “Live the Flavor,” aired early in the first quarter. Kristen Dehnert’s runner up “Check Out Girl” aired during second quarter.
Katie Crabb, University of Wisconsin at Milwaukee student, won the Chevy Super Bowl College Ad Challenge with her “Car Wash” entry.
Gino Bona’s pitch for “Hard to Say Goodbye,” aired at the 2:00 warning, won NFL’s “Pitch Us Your Idea for the Best NFL Super Bowl Commercial Ever. Seriously.” contest.
Congratulations to all!
