http://www.WebSiteMarketingPlan.com/currentnewsletter.htm Hello Folks – I hope you are all having a productive and profitable 2007. During January I was busy adding a new section to WebSiteMarketingPlan.com: How to grow your business through book marketing. Writing and marketing books can enhance your reputation as a business person or expert in your field as well as help [...]

By Bobette Kyle http://www.websitemarketingplan.com/marketing_management/superbowl5.htm In this 2007 take on Super Bowl XLI marketing and advertising I focus on advertising methods — lessons gleaned from the commercials and sponsorships. As you read each observation and lesson, think how you can apply the lesson (scaled down, of course) to your own business or brand.

by Bobette Kyle http://www.websitemarketingplan.com/online/socialnetworking1.htm Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help you get started.

Dale Backus and Wes Phillips co-created the winning “Crash the Super Bowl” Doritos commercial, “Live the Flavor,” aired early in the first quarter. Kristen Dehnert’s runner up “Check Out Girl” aired during second quarter. Katie Crabb, University of Wisconsin at Milwaukee student, won the Chevy Super Bowl College Ad Challenge with her “Car Wash” entry. [...]