http://www.websitemarketingplan.com/NewsletArch/newsletter05_08_07.htm

Hello Folks -

Truly new ideas in business are often hard to come by (especially for small businesses on tiny budgets). With funds too tight to hire a marketing agency, the outlook may seem bleak. There are ways, however, to get stellar results from a small, in-house staff (even if you are a staff of one). My “Brainstorming Techniques” and “7 Steps for Developing a Marketing or Advertising Tag Line” articles describe techniques you can apply online or off, to help you get the most creativity from internal resources.

In the last issue, Bobbi Linkemer explained some ways writing nonfiction can help grow your business. Here, she helps with marketing your writing in “7 Ways to Promote Your Nonficiton Book.”

Enjoy!
Bobette Kyle

by Bobette Kyle

http://www.websitemarketingplan.com/online/taglines.htm

A tag line is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags — beyond the reach of many small businesses. If you are in this situation, don’t despair. With some creativity and persistence, you can develop your own tag lines.

by Bobette Kyle

http://www.websitemarketingplan.com/marketing_management/brainstorming.htm

Truly unique concept development is a struggle, which explains much of the “copying” that goes on within any given industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally different results. The key to “breaking out of the box” is creative use of brainstorming techniques, which allows you to see opportunities in a new light.

by Bobbi Linkemer

http://www.websitemarketingplan.com/book/promotion.htm

There are two things every author must know about promoting your nonfiction book. First, it is your responsibility, no matter what publishing method you use - conventional, print on demand (POD), or do-it-yourself. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.