http://www.websitemarketingplan.com/NewsletArch/newsletter05_08_07.htm Hello Folks – Truly new ideas in business are often hard to come by (especially for small businesses on tiny budgets). With funds too tight to hire a marketing agency, the outlook may seem bleak. There are ways, however, to get stellar results from a small, in-house staff (even if you are a staff [...]

by Bobette Kyle http://www.websitemarketingplan.com/online/taglines.htm A tag line is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags — beyond the reach of many small businesses. If [...]

by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/brainstorming.htm Truly unique concept development is a struggle, which explains much of the “copying” that goes on within any given industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally different results. The key to “breaking out of the box” is creative [...]

by Bobbi Linkemer http://www.websitemarketingplan.com/book/promotion.htm There are two things every author must know about promoting your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or do-it-yourself. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it [...]