by Bobette Kyle

http://www.websitemarketingplan.com/online/taglines.htm

A tag line is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags — beyond the reach of many small businesses. If you are in this situation, don’t despair. With some creativity and persistence, you can develop your own tag lines.