by Bobette Kyle

http://www.websitemarketingplan.com/marketing_management/brainstorming.htm

Truly unique concept development is a struggle, which explains much of the “copying” that goes on within any given industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally different results. The key to “breaking out of the box” is creative use of brainstorming techniques, which allows you to see opportunities in a new light.