Marketing Tips Learned from the 8 Day Mystery Challenge
by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/marketing_tips.htm I discovered a whole genre of promotion this month through Court TV’s 8 Day Mystery Challenge, where participants helped solve a kidnapping in hopes of winning part of the $25,000 reward. The challenge was a pseudo-”alternate reality game” (ARG*). I was reminded of some basic marketing principles — and picked up [...]



