http://www.WebSiteMarketingPlan.com/currentnewsletter.htm

Hello Folks -

Nearly half of 2007 has flown by! Do you have a marketing plan in place and well on your way to meeting your goals? If not, you can write a marketing plan anytime during the year to jump-start your business. My “Developing a Marketing Plan Outline and Writing the Plan” tells how. You can also download a new, printable marketing plan outline (PDF) here: http://www.websitemarketingplan.com/mplan/marketing_plan_outline.pdf

For those of you with a plan, but struggling to meet objectives, speaking is a great way to generate new business leads. Kevin Stirtz explains seven techniques for successfully engaging your audience, setting the foundation for quality business leads.

The final guest article this month is a continuation of the series on nonfiction book marketing: Bob Baker’s “7 Attributes of Highly Successful Authors.”

Be on the lookout for a special case study of Court TV’s 8 Day Mystery Challenge later this month. To pull off the challenge, Court TV integrated a wide variety of marketing, media and communication methods. I am following the interactive (simulated) kidnapping case in real time, finding the dynamics introduced by interactive, online social communities — and the corresponding marketing lessons learned — intriguing.

Enjoy!
Bobette Kyle