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Archive for August, 2007

More Web 2.0

Speaking of Web 2.0, Jennifer Laylock at Search Engine Guide discusses topic-specific social media in her “Big List of Web 2.0 Applications” post, including a link to said list of 1000:

Top 10 Tips for Using Web 2.0 to Promote Your Business

by Kevin Stirtz We hear a lot about Web 2.0 these days. It sounds neat and it’s trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech-hipsters or is it something we business owners should use to help promote our businesses?

7 Pricing Strategies That Improve Profit

by Bobette Kyle Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing […]

7 Ways to Improve Profit Through Both Long- and Short-Term Strategies

by Bobette Kyle Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four “Ps”. By including both short- and long-term marketing strategies of each, you can create an even more profitable […]

The 4 Ps of Marketing

by Bobette Kyle There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation ― the ones that have the greatest potential to grow your business.

Pricing Strategies, Web 2.0, Marketing’s 4Ps, Blending Short- and Long Term Strategies Hello Folks – You may have noticed I’ve been publishing the newsletter twice a quarter recently instead of monthly. Expect to see this pattern of less frequent, but longer newsletters into the foreseeable future. Today’s issue, for example, includes four articles. But first, a couple of announcements … An online friend of mine, Gwen […]

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