Speaking of Web 2.0, Jennifer Laylock at Search Engine Guide discusses topic-specific social media in her “Big List of Web 2.0 Applications” post, including a link to said list of 1000:

http://www.searchengineguide.com/searchbrief/senews/010490.html

by Kevin Stirtz

http://www.websitemarketingplan.com/online/web20.htm

We hear a lot about Web 2.0 these days. It sounds neat and it’s trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech-hipsters or is it something we business owners should use to help promote our businesses?

by Bobette Kyle

http://www.websitemarketingplan.com/techniques/pricing2.htm

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers.

by Bobette Kyle

http://www.websitemarketingplan.com/small_business/marketingmix.htm

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four “Ps”. By including both short- and long-term marketing strategies of each, you can create an even more profitable marketing mix.