http://www.websitemarketingplan.com/NewsletArch/newsletter09_25_07.htm
Hello Folks -

As 2008 approaches, it is once again time to begin marketing and business planning. In this edition, we’ve covered some of the issues to consider during your planning sessions:

- Defining Profit. In my article this month I explain a bit about some of the different levels of “accounting” profit (including a sample profit and loss form) and discuss other, less obvious considerations when screening programs for profitability.
- What is public relations and what are its functions? Dali Singh gives some ideas to help PR efforts reach your target audience.
- There are a lot of newer, flashier Website creation technologies. They may be beautiful, but they are not all search engine friendly. Scott Buresh explains what search engine spiders actually see (and don’t see) when indexing a Website.

I have also included a link to a presentation with my thoughts about online success, testing, search engine basics, and success strategies (which are probably not what you think).

Book Marketing, Planning Weekend in St. Louis

The St. Louis Publishers Association has announced a weekend of book marketing, media, and Internet insights November 2 - 4, 2007. National experts Brian Jud, Penny Sansevieri and Eric Kampmann will be speaking and taking private consultations throughout the weekend. Take a look: http://www.websitemarketingplan.com/book

Enjoy!
Bobette Kyle

http://www.websitemarketingplan.com/pr/what-is.htm

As the number of feasible marketing programs expands — along with the Internet’s popularity — the lines between different strategies blur. One raging debate, for example, stems from how a press release can now serve double duty as a search engine optimization tool. Should the definition of public relations be expanded, or include only traditional approaches? If we define PR in terms of goals and purposes, the important thing to consider is the approach. In other words, focus on the functions of public relations. In the end you are trying to effectively communicate to your target customers, so choose implementation methods accordingly. Here, Dali Singh helps you answer just what is public relations with respect to your own actions.

by Bobette Kyle

http://www.websitemarketingplan.com/online/profit.htm

If you ask seven business professionals to define profitability, you are likely to get seven different answers. There are several ways of viewing profit. In the broad sense, defining profitability is simple: making money. In a more detailed sense, definitions vary depending (for example) on the timeframe and whether indirect benefits are considered.

by Scott Buresh

http://www.websitemarketingplan.com/SEM/website-spider.htm

Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash to copywriters, fingers cracked and bleeding, churning away at their keyboards. Jump to web designers, sporting blurred eyes rimmed with dark circles, peering into their monitors in obvious discomfort. Finally, we see signs of it all coming together. A beautiful home page briefly appears. The music ends. A bell rings. And…