To Define Profitability, Consider Indirect Benefits
by Bobette Kyle
http://www.websitemarketingplan.com/online/profit.htm
If you ask seven business professionals to define profitability, you are likely to get seven different answers. There are several ways of viewing profit. In the broad sense, defining profitability is simple: making money. In a more detailed sense, definitions vary depending (for example) on the timeframe and whether indirect benefits are considered.
