http://www.websitemarketingplan.com/pr/what-is.htm

As the number of feasible marketing programs expands — along with the Internet’s popularity — the lines between different strategies blur. One raging debate, for example, stems from how a press release can now serve double duty as a search engine optimization tool. Should the definition of public relations be expanded, or include only traditional approaches? If we define PR in terms of goals and purposes, the important thing to consider is the approach. In other words, focus on the functions of public relations. In the end you are trying to effectively communicate to your target customers, so choose implementation methods accordingly. Here, Dali Singh helps you answer just what is public relations with respect to your own actions.