http://www.websitemarketingplan.com/NewsletArch/newsletter11_13_07.htm

Hello Folks -

Planning techniques are similar across industries, and marketing written content is no different. So you won’t want to miss my interview with Brian Jud on writing a book marketing plan. This article includes a lot of wonderful advice about the planning process in general: tips for working your plan throughout the year, how to find customers, pricing strategies, and more. The examples are book-related, but the methods and resources apply to any product or service. On a related note, if you do market an information product ― or have authored a book or ebook ― take a look at Bobbi Linkemer’s seven book promotion ideas.

On the implementation front, persuasive copywriting is critical. Written marketing material simply will not convert without a strong message. In a copywriting makeover, Karon Thackston shows us how she quadrupled online conversions for one company and reveals the methods she used.

Another piece of the online success formula is quality traffic, and most of us covet strong organic search engine rankings. A part of enjoying continued strong rankings over time is understanding search trends and pro-actively improving optimization efforts. Search engines continually strive to provide a better search experience for the users. Webmasters should do the same. As technology improves, so does search functionality: “preview before click,” mobile search, audio, personalization, etc. In “Current and Future Search Trends,” Scott Buresh gives his take on how search is changing.

Enjoy! Bobette Kyle

P.S. Check out our new sponsor in the Business and Marketing Planning Products section, maker of Biz Plan and Marketing Builder softwares. Both are backed by a 60-day satisfaction guarantee.

by Karon Thackston © 2007, All Rights Reserved

http://www.WebSiteMarketingPlan.com/online/conversions2.htm

In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!’s copy had to be spot- on with its communication. The primary problems were that the copy did not convey a sense of excitement or answer all the questions customers might have. It also focused too heavily on the company rather than communicating with the site visitor.

by Karon Thackston © 2007, All Rights Reserved

http://www.WebSiteMarketingPlan.com/online/conversions1.htm

The old cliché is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Case in point: Announce It!, a custom candy-bar-wrapper manufacturer, had copy on their home page that was acceptable. It mentioned pretty much all the important things a site visitor would need to know about ordering candy wrappers. Yet the copy wasn’t pulling as well as it should have been.

by Bobbi Linkemer

http://www.websitemarketingplan.com/book/promotion2.htm

Promotion is a scary word to new authors. It is also the single aspect of writing a book that is often overlooked or ignored. If you have a conventional publisher, you may think promotion will be handled for you. Unfortunately, unless you are a celebrity or a best-selling author, promoting your book is your responsibility. If you self-publish, it is 100 percent your responsibility.