http://www.websitemarketingplan.com/NewsletArch/newsletter11_13_07.htm Hello Folks – Planning techniques are similar across industries, and marketing written content is no different. So you won’t want to miss my interview with Brian Jud on writing a book marketing plan. This article includes a lot of wonderful advice about the planning process in general: tips for working your plan throughout the [...]

by Karon Thackston © 2007, All Rights Reserved http://www.WebSiteMarketingPlan.com/online/conversions2.htm In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!’s copy had to [...]

by Karon Thackston © 2007, All Rights Reserved http://www.WebSiteMarketingPlan.com/online/conversions1.htm The old cliché is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Case in point: Announce It!, a custom [...]

by Bobbi Linkemer http://www.websitemarketingplan.com/book/promotion2.htm Promotion is a scary word to new authors. It is also the single aspect of writing a book that is often overlooked or ignored. If you have a conventional publisher, you may think promotion will be handled for you. Unfortunately, unless you are a celebrity or a best-selling author, promoting your [...]

by Bobette Kyle http://www.websitemarketingplan.com/book/marketing.htm Publisher Note: Here, Bobette and book marketing consultant Brian Jud continue their discussion on marketing written content. (Part 1 of this book marketing plan interview is here).

by Bobette Kyle http://www.websitemarketingplan.com/book The book marketing plan. What is it? What do you do with one? How do you even start? Brian Jud, book marketing consultant and president of Book Marketing Works LLC has the answers and has agreed to help us with developing marketing plans for our nonfiction writing.