by Bobbi Linkemer

http://www.websitemarketingplan.com/book/promotion2.htm

Promotion is a scary word to new authors. It is also the single aspect of writing a book that is often overlooked or ignored. If you have a conventional publisher, you may think promotion will be handled for you. Unfortunately, unless you are a celebrity or a best-selling author, promoting your book is your responsibility. If you self-publish, it is 100 percent your responsibility.