by Scott Buresh http://www.websitemarketingplan.com/SEM/website-spider.htm Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash [...]

Speaking of Web 2.0, Jennifer Laylock at Search Engine Guide discusses topic-specific social media in her “Big List of Web 2.0 Applications” post, including a link to said list of 1000: http://www.searchengineguide.com/searchbrief/senews/010490.html

by Kevin Stirtz http://www.websitemarketingplan.com/online/web20.htm We hear a lot about Web 2.0 these days. It sounds neat and it’s trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech-hipsters or is it something we business owners should use to help promote our businesses?

by Bobette Kyle http://www.websitemarketingplan.com/techniques/pricing2.htm Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing [...]

by Bobette Kyle http://www.websitemarketingplan.com/small_business/marketingmix.htm Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four “Ps”. By including both short- and long-term marketing strategies of each, you can create an even more profitable [...]

by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/TacticsArticle.htm There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation ― the ones that have the greatest potential to grow your business.

http://www.websitemarketingplan.com/NewsletArch/newsletter08_14_07.htm Hello Folks – You may have noticed I’ve been publishing the newsletter twice a quarter recently instead of monthly. Expect to see this pattern of less frequent, but longer newsletters into the foreseeable future. Today’s issue, for example, includes four articles. But first, a couple of announcements … An online friend of mine, Gwen [...]

I usually don’t post this type of request, but I hope all of you will understand and know that I don’t do this lightly. Gwen Elliott, a member of the “Bold Biz Babes” (a small, online business group I’ve been a member of since 2003), lost her 10-year-old son and all of her belongings in [...]

by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/marketing_tips.htm I discovered a whole genre of promotion this month through Court TV’s 8 Day Mystery Challenge, where participants helped solve a kidnapping in hopes of winning part of the $25,000 reward. The challenge was a pseudo-”alternate reality game” (ARG*). I was reminded of some basic marketing principles — and picked up [...]

http://www.WebSiteMarketingPlan.com/currentnewsletter.htm Hello Folks – Nearly half of 2007 has flown by! Do you have a marketing plan in place and well on your way to meeting your goals? If not, you can write a marketing plan anytime during the year to jump-start your business. My “Developing a Marketing Plan Outline and Writing the Plan” tells [...]