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Archive for February, 2008

Super Bowl XLII Advertising and Marketing

Hello Folks – This is a special Super Bowl follow-up edition of the news. Last month, I invited you to identify trends in Super Bowl XLII advertising and promotional methods, then think of ways you can incorporate them into your own marketing plans. Did you get a chance to do it? I did. Take […]

Marketing Communications – Knowing what you aren’t

We marketers preach “targeting” and “differentiation” and tell you to focus on what makes you different in your marketing communications. To get to that point, however, you need to first understand what you are not. And learn to pass on opportunities that are inconsistent with your goals. Scott Ginsberg of tells you exactly how:

Best 2008 Super Bowl Commercials – Results and Polls

It’s the morning after and commercial popularity results for the 2008 Super Bowl are being published. My personal favorite was the Budweiser “Rocky” commercial. Here is a rundown of various poll results: The MediaCurve survey resulted in these top 3 2008 Super Bowl commercials: 1. Fed-Ex Ad: Pigeons 2. Budweiser Ad: Rocky 3. Coca Cola […]

Super Bowl: Paula Abdul, Randy Jackson, and Ryan Seacrest

Excuse me, but can FOX do ANYTHING without the American Idol gang? Just aired an exclusive performance by Paula Abdul, with Randy on guitar. She can still move, but I think she was lip syncing. This followed by an interview on the red carpet with Ryan Seacrest. I shouldn’t be surprised. What’s a Super Bowl, after […]

Super Bowl Commercials – 2008 Best

The question of what exactly makes a commercial great has long been a controversy among advertisers. Entertainment value is certainly a factor, but these don’t often sell the most product. In the quest to entertain, the brand being advertised can get lost (Back “in the day” when I was in grad school, the popular example […]

AB Super Bowl 2008 Commercials Leaked, Customer Interaction

Bob Lachky, executive vice-president for global industry development at Anheuser-Busch, “leaked” tidbits about the AB 2008 Super Bowl commercial spots earlier this week on KMOX radio in St. Louis. According to Bob, the company begins working on many more commercials than they will actually use. If my memory serves (which it often does not…so don’t […]

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