Best 2008 Super Bowl Commercials - Results and Polls
It’s the morning after and commercial popularity results for the 2008 Super Bowl are being published. My personal favorite was the Budweiser “Rocky” commercial. Here is a rundown of various poll results:
The MediaCurve survey resulted in these top 3 2008 Super Bowl commercials:
1. Fed-Ex Ad: Pigeons
2. Budweiser Ad: Rocky
3. Coca Cola Ad: Balloons
(Bridgestone ranked 5th.)
USA Today’s Ad Meter (which also directly measures interest) ranking the top 3 to be:
1. Budweiser: Dalmatian trains Clydesdale to make beer wagon team.
2. FedEx: FedEx beats giant carrier pigeons.
3. Bridgestone: Critters scream with squirrel missed by car.
(Coca Cola ranked 7th.)
Web Strategist Jeremiah Owyang conducted a social networking poll through Twitter.com. There were over 2,500 respondents. He’s posted a spreadsheet, but no rankings as of yet.
Here are some additional Super Bowl Commercials polls that are still running:
- YouTube Adblitz: The winning commercial will be posted on the YouTube front page 2/12.
- AOL’s Poll runs for a week: http://sports.aol.com/nfl/superbowlads
- Students at Northwestern University are running a Super Bowl study (No word on when the results will be published).
- The University of South Carolina School of Mass Communications is also currently conducting a Super Bowl Ads poll (no details about timing of published results).


Hi Bobette,
My name is Ju-Djuin Tran and I work in the Communication department for Hulu.
I noticed your great blog on the Super Bowl Ads and just wanted to let you know that you can embed all the commercials in high-quality streaming on your site.
For example, simply add this code to your blog and it will embed the player. Then click Play.
FedEX: Carrier Pigeons
Feel free to also visit the Hulu Super Bowl page where you can watch all the ads: http://www.hulu.com/splash/superbowl.html
Enjoy!
Comment by Ju-Djuin Tran — February 4, 2008 @ 1:49 pm
Thanks for the info, Ju-Djuin!
Comment by Bobette Kyle — February 4, 2008 @ 4:49 pm