Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

February 4, 2008

Best 2008 Super Bowl Commercials - Results and Polls

It’s the morning after and commercial popularity results for the 2008 Super Bowl are being published. My personal favorite was the Budweiser “Rocky” commercial. Here is a rundown of various poll results:

The MediaCurve survey resulted in these top 3 2008 Super Bowl commercials:
1. Fed-Ex Ad: Pigeons
2. Budweiser Ad: Rocky
3. Coca Cola Ad: Balloons

(Bridgestone ranked 5th.)

USA Today’s Ad Meter (which also directly measures interest) ranking the top 3 to be:
1. Budweiser: Dalmatian trains Clydesdale to make beer wagon team.
2. FedEx: FedEx beats giant carrier pigeons.
3. Bridgestone: Critters scream with squirrel missed by car.

(Coca Cola ranked 7th.)

Web Strategist Jeremiah Owyang conducted a social networking poll through Twitter.com. There were over 2,500 respondents. He’s posted a spreadsheet, but no rankings as of yet.

Here are some additional Super Bowl Commercials polls that are still running:

  • YouTube Adblitz: The winning commercial will be posted on the YouTube front page 2/12.
  • AOL’s Poll runs for a week: http://sports.aol.com/nfl/superbowlads
  • Students at Northwestern University are running a Super Bowl study (No word on when the results will be published).
  • The University of South Carolina School of Mass Communications is also currently conducting a Super Bowl Ads poll (no details about timing of published results).

2 Comments »

  1. Hi Bobette,

    My name is Ju-Djuin Tran and I work in the Communication department for Hulu.

    I noticed your great blog on the Super Bowl Ads and just wanted to let you know that you can embed all the commercials in high-quality streaming on your site.

    For example, simply add this code to your blog and it will embed the player. Then click Play.

    FedEX: Carrier Pigeons

    Feel free to also visit the Hulu Super Bowl page where you can watch all the ads: http://www.hulu.com/splash/superbowl.html

    Enjoy!

    Comment by Ju-Djuin Tran — February 4, 2008 @ 1:49 pm

  2. Thanks for the info, Ju-Djuin!

    Comment by Bobette Kyle — February 4, 2008 @ 4:49 pm

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