So, you have decided to write a nonfiction book to help further your business career (or to help publicize your company), but need the help of a ghostwriter for the actual writing. Most people know in general what a ghostwriter does, but are at a loss when it comes to the specifics of working with [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter03_25_08.htm
Hello Folks -
This issue is all about attracting the right people for your product or service. Each of today’s articles addresses how to attract customers using a different marketing method.
Currently, the hottest methods involve interacting with potential customers and fans directly through social networking. Approaching this like advertising won’t cut it. People in [...]

by Nancy Marmolejo
http://www.websitemarketingplan.com/online/social-networking.htm
If you think MySpace, Facebook, and other social networking sites are just for kids, then think again. Authors, entrepreneurs, entertainers, non-profits, and businesses are using social networking sites such as MySpace and Facebook to promote who they are and what they do. Having a professional social networking presence can build platform, sell books, [...]

by Marcia Yudkin
http://www.websitemarketingplan.com/SEM/local-rankings.htm
When you’re hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is “Are they nearby?” You want that question answered in the first five seconds after landing on a company’s site. Sounds obvious, right? Yet during my judging of [...]

by Scott Buresh
http://www.websitemarketingplan.com/SEM/sams-local.htm
If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with an outside company to offer a program that is primarily [...]

By Marcia Yudkin
http://www.websitemarketingplan.com/book/articles-published.htm
Whether you’re a professional magazine writer with decades of experience or a not-yet-published freelancer, you are bound to get rejection notes. Editors don’t always explain clearly why they’re saying no. Some reasons have nothing to do with you and others have everything to do with you, while many other reasons rank between those [...]

By Marcia Yudkin
http://www.websitemarketingplan.com/pr/new-product.htm
The closeness between the words “new” and “news” provides a telling clue to how easy it can be to get media coverage for something that’s new. By definition, the media are in the business of covering what’s fresh, what’s unprecedented and what has just happened. Follow these simple steps and publicity can make [...]