Reviews:

  
 

Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

  

"The most comprehensive, easy to understand marketing plan method / software combination I have come across."

 

 
 


Marketing Builder Tools - Review

  

"If your primary needs are to save time writing the marketing plan document and developing analytical tools, you will find the Marketing Builder toolset invaluable."

 

Affordable Market Research

by Bobette Kyle
http://www.websitemarketingplan.com/marketing_management/market_research.htm

If you need a refresher on the difference between qualitative and quantitative research — or primary versus secondary — take a look at this article from a few years back. There are more ways for small businesses to get customer input today (so the examples are no longer comprehensive), but the basic definitions still apply.

Posted in Marketing & Management Articles, Marketing Methods, Marketing Planning, Marketing Strategy, Small Business on May 22, 2008

Leave a Reply