Reviews:

  
 

Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

  

"The most comprehensive, easy to understand marketing plan method / software combination I have come across."

 

 
 


Marketing Builder Tools - Review

  

"If your primary needs are to save time writing the marketing plan document and developing analytical tools, you will find the Marketing Builder toolset invaluable."

 

Qualitative Market Research - Attract Quality Respondents With The Four W’s

by Mark Goodin
http://www.websitemarketingplan.com/techniques/qualitative-research.htm

Similar to the classic marketing mix for products and services, getting quality respondents for your qualitative market research has a mix of ingredients, too. They are who, why, what and where. WHO is being targeted, WHY should respondents care, WHAT’S in it for respondents and WHERE will the respondents come from? Here’s how each of these critical elements impacts your fieldwork.

Posted in Marketing Methods, Marketing Strategy, Web Marketing on May 22, 2008

Leave a Reply