Comments on: Marketing Strategy: Give Money. Keep Profit. http://www.websitemarketingplan.com/strategy/strategy/marketing-strategy-give-money-keep-profit/ from Bobette Kyle of Website Marketing Plan .com Thu, 20 Nov 2008 09:40:17 +0000 http://wordpress.org/?v=2.6.2 By: Bobette Kyle http://www.websitemarketingplan.com/strategy/strategy/marketing-strategy-give-money-keep-profit/#comment-58220 Bobette Kyle Tue, 03 Jun 2008 18:08:33 +0000 http://www.websitemarketingplan.com/strategy/2008/05/23/marketing-strategy-give-money-keep-profit/#comment-58220 Great points! I'm in definite agreement about not underpricing. Informed customers are able to understand that for any service, higher price should mean higher level of expertise and fewer problems. Great points! I’m in definite agreement about not underpricing. Informed customers are able to understand that for any service, higher price should mean higher level of expertise and fewer problems.

]]> By: Web design Company UK http://www.websitemarketingplan.com/strategy/strategy/marketing-strategy-give-money-keep-profit/#comment-58218 Web design Company UK Tue, 03 Jun 2008 16:53:27 +0000 http://www.websitemarketingplan.com/strategy/2008/05/23/marketing-strategy-give-money-keep-profit/#comment-58218 Offering very low prices is certainly a Grey area. To some extent lower prices are important. But in a field such as technology I think quality has a major role to play. It is not quality of the actual products i.e. software or website which are directly measurable as the client will find the software easy to use or the design appealing. The second major factor that you can use effectively to justify a higher price for your service is the quality of service and after sales support. Often companies commission web design businesses for a particular project as opposed to an independent freelancer because they are looking for accountability. THey are looking for a process that can exist beyond one individual. As such it is vital not to under price your product or service. I have found on a number of occasions that when I charge too little for a project the client does not appreciate the efforts involved whereas for some reason when they pay more they too value the service and the business providing it more Offering very low prices is certainly a Grey area. To some extent lower prices are important. But in a field such as technology I think quality has a major role to play. It is not quality of the actual products i.e. software or website which are directly measurable as the client will find the software easy to use or the design appealing. The second major factor that you can use effectively to justify a higher price for your service is the quality of service and after sales support. Often companies commission web design businesses for a particular project as opposed to an independent freelancer because they are looking for accountability. THey are looking for a process that can exist beyond one individual.

As such it is vital not to under price your product or service. I have found on a number of occasions that when I charge too little for a project the client does not appreciate the efforts involved whereas for some reason when they pay more they too value the service and the business providing it more

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