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Archive for August, 2008

Marketing Planning, Web-Based Video, Social Media Mistakes

Read Newsletter Hello Folks – I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I’ve never published any planning tools reviews (duh!). Consequently, I’ve chosen to review my favorite piece of marketing plan software as we enter the planning season: Marketing […]

Review: Marketing Builder 2008

by Bobette Kyle You are probably visiting to learn more about developing a marketing plan. If you are like many and the volume of information leaves you feeling a bit overwhelmed, the finite process and set of tools in a purchased package can help you focus in ways a freestyle approach to marketing planning […]

Social Marketing Leads — Don’t Make These Online Mistakes

by Bobette Kyle Networking and marketing online through social media is catching on with a vengeance. Whether the goal is to attract customers, raise awareness, or personally market ones self, this relatively new approach means trial and error and miscues for many. Don’t let these mistakes sabotage your social marketing efforts. Doing Nothing and Expecting […]

Marketing Planning: Which Approach Will You Take?

by Bobette Kyle It’s that time of year again — marketing plan season! The tools you use to develop your plan will depend on your experience level, your work style, and whether you have an already established planning process. Whatever your preference, establishing business goals, general strategies and specific marketing techniques is critical to the […]

Web-Based Video Marketing for Small Businesses

by Paul Burani Major corporations awoke to the potential of web-based video a long time ago, making online video, whether professionally produced or user-generated content, an important part of their brand marketing agenda. Video is, quite simply, where the growth is. But how can a small business join the party? Often times, all it takes […]

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