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Archive for November, 2008

Motrin Marketing Collides With Social Media #MotrinMoms

If you had any doubts about the power (or swiftness) of social media, think again. Over the last several days, Johnson & Johnson has felt the downside of this power. Through social media such as Twitter (#MotrinMoms) and YouTube — and blogs across the Internet — moms rebelled at a commercial many saw as patronizing. […]

Links in Blog Comments. What is your View?

Used correctly, I believe commenting on blogs (and leaving a Website link) is a good strategy. Signature links — or links to content supporting or expanding on a point — help the reader learn more about you or find more information and are good strategy. Links plastered on a forum or blog along with a […]

Tag Lines and Value Propositions. They are Different.

Listening to the MarketingExperiments Powerful Value Propositions Webinar, it hit me that many marketers do not realize that the tag line and value proposition are two different things. While the tag line is a short phrase — often worded to elicit an emotional response — the value proposition answers the question “Why should I buy […]

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