The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups [...]
Archive for December, 2008
Coupon users tend to have higher income and more education than non-users. And the wealthiest among us are some of the most frugal. Think about it.
Sometimes a formula just isn’t enough. A reader, who recently read the Figuring Break Even Point piece from a few years back, was confused about how to use the CPM formula. I responded, explaining — in words and figures — how to figure the break even point using his numbers. Analytical Bobette was pleased with [...]
When updating your marketing plan, do you imagine the future and take into account how your business environment will change? Throw the current environment out the door, predict what will happen to turn your industry on its head, and plan for that? Perhaps too few of us take that approach. Most (including yours truly) tend [...]