Over the years, I have noticed that different people interpret the term “Internet Marketing” (or the related “Web marketing” and “Website marketing”) differently. There is nothing inherently wrong with multiple definitions, but it can cause logistical and communication-based confusion when working with vendors or consultants. Wikipedia defines Internet marketing as I do: Interchangeable with similar [...]

I’ve seen this phenomenon in various forms throughout my career (and am certainly not immune to it myself) — whether it be an assumption that the customer understands all the industry jargon, or a blindspot because we’re too close to our own products. We forget, or the thought never crosses our minds, that some part [...]

Apparently I’m ready to take the plunge. I’ve signed onto Twitterfeed and TWhirl. Now “all” I have to do is get over my introversion and be more social!

When I first heard about Twitter — the place where you use only 140 characters to tell people what you are doing right now — my first reaction was “huh?!” Sounded like one of those mysterious high school text-messagey things to me. Lo and behold, there are actually many uses for this micro-communication tool and [...]

As promised, I am sending notice of my review of Marketing Plan Pro 11.0 powered by Duct Tape Marketing before deactivating the emailed newsletter list. I found 11.0 to be different — and more effective at producing a viable strategic plan — than 9.0. I especially liked the new options of producing a: (a) quick, [...]

Read Newsletter Hello Folks – I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I’ve never published any planning tools reviews (duh!). Consequently, I’ve chosen to review my favorite piece of marketing plan software as we enter the planning season: Marketing [...]

by Bobette Kyle You are probably visiting WebsiteMarketingPlan.com to learn more about developing a marketing plan. If you are like many and the volume of information leaves you feeling a bit overwhelmed, the finite process and set of tools in a purchased package can help you focus in ways a freestyle approach to marketing planning [...]

by Bobette Kyle Networking and marketing online through social media is catching on with a vengeance. Whether the goal is to attract customers, raise awareness, or personally market ones self, this relatively new approach means trial and error and miscues for many. Don’t let these mistakes sabotage your social marketing efforts. Doing Nothing and Expecting [...]

by Bobette Kyle It’s that time of year again — marketing plan season! The tools you use to develop your plan will depend on your experience level, your work style, and whether you have an already established planning process. Whatever your preference, establishing business goals, general strategies and specific marketing techniques is critical to the [...]

by Paul Burani Major corporations awoke to the potential of web-based video a long time ago, making online video, whether professionally produced or user-generated content, an important part of their brand marketing agenda. Video is, quite simply, where the growth is. But how can a small business join the party? Often times, all it takes [...]