As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will [...]

You’ve probably guessed by now I’m especially excited about a current project, Daysteps LLC. Our mission is to help you live a more balanced, peaceful, and successful life. AND my readers are eligible for a discount on our first product, a 2010 Planner for Women. The Daysteps Personal Lifestyle Planner was designed to motivate you [...]

If you have been following along on the Daysteps blog, you know my current project is a planner developed for women to achieve balance, inspiration, and fulfillment in their lives. I have to admit it was a great challenge because it’s for people with very different priorities and viewpoints compared to the average, career-focused consumer [...]

Some of you probably noticed I’ve been scarce the past several months and are wondering where I’ve been. Three other women and I have been busy developing a new type of planner: the Daysteps Personal Lifestyle Planner. Unlike most, this planner is not “strictly business.” The premise behind it is to help people lead a [...]

Landing a book contract with an established publisher boosts your business profile to a new level. The problem for many new nonfiction authors, however, is how to go about actually getting that contract. This is where a literary agent comes into play. The agent — among other functions — presents your work to publishers and [...]

Just received notice that once again you will be able to vote for your favorite Super Bowl commercials online. CBS will be airing their 2009 installment of “Super Bowl’s Greatest Commercials” on January 31st, 8:00 pm Eastern time (Day before Super Bowl XLIII) and winners will be determined by us.
This year’s top 10 of [...]

Have been working with the makers of Marketing Plan Pro software to bring you a 15% discount and we’ve made it happen! When you order here through WebsiteMarketingPlan.com the discount appears in your cart automatically (no coupon code required). There’s more info about the software on this page and in my review here
divx inkheart
[...]

Most small business owners know that positioning their companies as providing the same products or services in the same way as the industry giant can lead to disaster. Kind of like a Chihuahua waving a red flag in front of a bull; one twitch from the giant and they’re dead. Studying the competition and acting [...]

It may be tempting for small business marketers to roll their eyes at the thought of spending $3 million on a single ad spot. Smart marketers, however, pay attention. To them, SWOT is more than a misspelled law enforcement team. They know that strengths, weaknesses, opportunities, and threats can arise at any moment. Another’s weakness [...]

After five years of progressively more offensive Super Bowl advertising, yesterday was the last straw. I’ve switched 36 domain names from GoDaddy to NameCheap.com.
Revisiting the domain registrar list, I was pleased to find that it had exploded since I last researched. Not really into checking out all of GoDaddy’s 952 competitors, I [...]