Most small business owners know that positioning their companies as providing the same products or services in the same way as the industry giant can lead to disaster. Kind of like a Chihuahua waving a red flag in front of a bull; one twitch from the giant and they’re dead. Studying the competition and acting [...]

It may be tempting for small business marketers to roll their eyes at the thought of spending $3 million on a single ad spot. Smart marketers, however, pay attention. To them, SWOT is more than a misspelled law enforcement team. They know that strengths, weaknesses, opportunities, and threats can arise at any moment. Another’s weakness [...]

After five years of progressively more offensive Super Bowl advertising, yesterday was the last straw. I’ve switched 36 domain names from GoDaddy to NameCheap.com. Revisiting the domain registrar list, I was pleased to find that it had exploded since I last researched. Not really into checking out all of GoDaddy’s 952 competitors, I looked into [...]

One of the great things about interactive Internet is the amazing things we can do with it. Super Bowl advertisers are getting more creative at integrating traditional commercials with social media and other online marketing techniques. Several companies have created ancillary videos around the commercials. Here are a couple I have run across so far… [...]