One of the great things about interactive Internet is the amazing things we can do with it. Super Bowl advertisers are getting more creative at integrating traditional commercials with social media and other online marketing techniques. Several companies have created ancillary videos around the commercials. Here are a couple I have run across so far… [...]

Call me crazy, but I have this thing for figuring out marketing and advertising lessons stemming from the hoop-la surrounding the Super Bowl each year (Much of it is focused on how small businesses can apply similar methods). Here it is 2009 and I have at least one “lessons” article nearly every year since 2002 [...]

If you wonder what I have been up to lately, here is your chance to check it out. I am cofounder of Daysteps LLC, a company that helps women live more balanced, peaceful, and successful lives — on their own terms. Our first product will be available late 2009. Meanwhile, we have the Website up [...]