According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is [...]

I’m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser’s Facebook and Twitter pages. Here’s what I have so far in the categories of consumer goods (non beverage…beer and soda has its own category…more to come) and league / government commercials. Anyone care to help fill in the [...]

Besides the game itself and the commercials, another big attraction surrounding the Super Bowl are the musical performances. Each year, big names perform during half time shows. (On an irrelevant note, The Who are the entertainment for XLIV. Has anyone else noticed the network “playing it safe” with old-school acts since the Janet Jackson fiasco [...]

It is no coincidence that each year’s Super Bowl location is awarded years before anyone knows which teams will be playing. The influx of vacationers and fans is a windfall to the city. The tourism, restaurant, souvenir, and entertainment industries (to name a few) all benefit.
Your small business (or any other size, for that matter) [...]

Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit, may give you some ideas. Here [...]

As the Internet becomes a part of daily living for more and more people so does making purchases–and using their credit cards–online. Consequently, if you marketing products or services from a Website, it is increasingly critical that you accept credit cards from that Website as well.
If you have researched ecommerce at all, you realize taking [...]

It’s quite entertaining to track the number of Website visitors and celebrate increases in traffic. While number of visits and page views are important, they aren’t the end objectives. Ultimately, you want those visitors to answer your call to action, whether that be purchase, subscribe, download, or contact you. For this reason, it’s critical to [...]