As promised, I am sending notice of my review of Marketing Plan Pro 11.0 powered by Duct Tape Marketing before deactivating the emailed newsletter list. I found 11.0 to be different — and more effective at producing a viable strategic plan — than 9.0. I especially liked the new options of producing a: (a) quick, [...]

Read Newsletter Hello Folks – I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I’ve never published any planning tools reviews (duh!). Consequently, I’ve chosen to review my favorite piece of marketing plan software as we enter the planning season: Marketing [...]

by Bobette Kyle You are probably visiting WebsiteMarketingPlan.com to learn more about developing a marketing plan. If you are like many and the volume of information leaves you feeling a bit overwhelmed, the finite process and set of tools in a purchased package can help you focus in ways a freestyle approach to marketing planning [...]

by Bobette Kyle Networking and marketing online through social media is catching on with a vengeance. Whether the goal is to attract customers, raise awareness, or personally market ones self, this relatively new approach means trial and error and miscues for many. Don’t let these mistakes sabotage your social marketing efforts. Doing Nothing and Expecting [...]

by Bobette Kyle It’s that time of year again — marketing plan season! The tools you use to develop your plan will depend on your experience level, your work style, and whether you have an already established planning process. Whatever your preference, establishing business goals, general strategies and specific marketing techniques is critical to the [...]

by Paul Burani Major corporations awoke to the potential of web-based video a long time ago, making online video, whether professionally produced or user-generated content, an important part of their brand marketing agenda. Video is, quite simply, where the growth is. But how can a small business join the party? Often times, all it takes [...]

Oil prices set record highs this week and many analysts see this trend continuing, with gas prices breaking $4 a gallon and higher — and permanently staying there. This type of impact on the cost of energy could mean a permanent change in spending patterns for your customers and consumers. All but the most wealthy [...]

A lot of small business people balk at writing a marketing plan, thinking it is too time consuming. Think about it in terms of shopping, and you may see things differently. If you go Christmas or grocery shopping without making out a list, it can get expensive pretty quickly. Why? Because you don’t have a [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter05_22_08.htm Hello Folks – While the US economy is not officially in a recession, most customers are becoming more cost-conscious as prices in key areas increase. Their needs are changing, but as a marketer how do you know what, exactly, has changed? My “Marketing Strategy for a Tough Economy” explains a method for projecting and [...]

by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/market_research.htm If you need a refresher on the difference between qualitative and quantitative research — or primary versus secondary — take a look at this article from a few years back. There are more ways for small businesses to get customer input today (so the examples are no longer comprehensive), but the [...]