So, you have decided to write a nonfiction book to help further your business career (or to help publicize your company), but need the help of a ghostwriter for the actual writing. Most people know in general what a ghostwriter does, but are at a loss when it comes to the specifics of working with one. What is the process? How much does it cost? What will you need to do? Ghostwriter and book writing coach Bobbi Linkemer has the answers: http://www.websitemarketingplan.com/book/hire-ghostwriter.htm

http://www.websitemarketingplan.com/NewsletArch/newsletter03_25_08.htm

Hello Folks -

This issue is all about attracting the right people for your product or service. Each of today’s articles addresses how to attract customers using a different marketing method.

Currently, the hottest methods involve interacting with potential customers and fans directly through social networking. Approaching this like advertising won’t cut it. People in social networks are looking for genuine interaction and interest in them. 18-year-old Country music star Taylor Swift, for example, is a phenomenal example of how social networks can prove wildly successful. Taylor’s career exposure began on the Internet as she diligently cultivated a growing fan base through her MySpace page. According to CMT News, “She said she closely supervises her MySpace page, even going so far as to personally write her biography in first person for it.” Taylor also says she spends an hour each day personally answering comments and emails. A look at her blog and MySpace page (myspace.com/taylorswift) quickly reveals another aspect of her networking success: the imagery and her writing style appeal to her online fans, predominantly teenage girls like her. “I have beautiful friends. Be one,” she quips. And they all love her ― 661,458 of them. Social networking success will look a little different for each of us ― because each of us appeal to a different type of person ― but the underlying constant is connecting individually with your customers. For more tips about social networking online, take a look at Nancy Marmolejo’s “7 Tips to Build Your Visibility and Credibility with Social Networking.”

As long as there are search engines and Websites, SEO will be a source for new business. For those who benefit from attracting search customers from specific geographic locations, Marcia Yudkin discusses specific on-site methods for improving geographically focused search rankings. If you are thinking about outsourcing local search optimization, read Scott Buresh’s analysis of Sams Club’s local SEO service.

Having your work published in print publications can bring attention to your business as well. In “Why Don’t Magazine Editors Like My Article Ideas?” Marcia explains ten common barriers to becoming published in print and how to overcome them. She discusses magazines specifically, but you can apply the general techniques to publishers in any medium ― print, digital, audio, or visual.

Publicity and press releases are another media-driven source of attention. In her third article this issue Marcia Yudkin explains how media releases can help attract customers when releasing a new product.

Enjoy!

Bobette Kyle

By Marcia Yudkin
http://www.websitemarketingplan.com/book/articles-published.htm

Whether you’re a professional magazine writer with decades of experience or a not-yet-published freelancer, you are bound to get rejection notes. Editors don’t always explain clearly why they’re saying no. Some reasons have nothing to do with you and others have everything to do with you, while many other reasons rank between those two extremes. Accept the rejections that occur despite your efforts, as an inevitable part of the business. Use this list of 10 common reasons for rejection as a tool for crafting article queries that make it hard for editors to respond in any other way than “yes!”

by Sandra Beckwith
http://www.websitemarketingplan.com/book/media-spokesperson.htm