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Archive for the eCommerce Category

Accepting Credit Card Payments Online

As the Internet becomes a part of daily living for more and more people so does making purchases–and using their credit cards–online. Consequently, if you marketing products or services from a Website, it is increasingly critical that you accept credit cards from that Website as well. If you have researched ecommerce at all, you realize […]

Internet Marketing. What is it?

Over the years, I have noticed that different people interpret the term “Internet Marketing” (or the related “Web marketing” and “Website marketing”) differently. There is nothing inherently wrong with multiple definitions, but it can cause logistical and communication-based confusion when working with vendors or consultants. Wikipedia defines Internet marketing as I do: Interchangeable with similar […]

Marketing Plan Crossword Puzzle Game Test your marketing plan knowledge with this interactive crossword. Click on the first letter of any word in the game to highlight the clue for that box and type your answer directly into the puzzle (java must be enabled in your browser for the puzzle to work). You can also solve the puzzle by […]

Customer Segmentation, Marketing Plan Crossword Puzzle, Writing Successful SEO Articles Hello Folks – One strategy to consider when updating or writing your marketing plan is customer segmentation. The reason for this is two-fold. One, you are better able to meet customer needs and expectations if you segment them into similar groups. Two, it can be more efficient and profitable for you. Pay attention, however, […]

Customer Segmentation Needn’t Create Poor Customer Service A popular way to segment customers is by revenue or profit generated, with “A-list” customers receiving more perks and personal service than “lower” categories. There are right and wrong ways to do this. Article explains the benefits of doing it right and consequences of poor implementation.

Prosperous Competition, Website Goals Hello Folks – It’s been a busy month for me. Tim (my beau of 20+ years) and I were married in Las Vegas. It took a while, but we finally decided the relationship was going to “stick.” We had a virtual wedding, broadcast over the Internet (of course). You’ll find a link to the […]

Why the Heck Do You Have a Website Anyway

Why the Heck Do You Have a Website Anyway? By Scottie Claiborne You’ve got a website. It’s got some cool graphics and information about your company and maybe even a shopping cart for selling stuff. You read the High Rankings Advisor faithfully; you’ve tweaked your copy and checked your tags, yet your visitors don’t seem […]

Online Marketing Techniques, Marketing Plan

Website Marketing Plan News, January 16, 2006 Hello Folks – Today I hope to kick-start a Web marketing brainstorm with the “51 Marketing Techniques” article and a free planning workbook. The article is for anyone looking for ideas to improve online marketing. The workbook is geared toward new sites or sites with little prior marketing […]

Marketing myth or fact?

There are certain facts about business and marketing that “everyone” knows, but are they true? Not always. “Cyber Monday (or “Black Monday”)” is the largest Internet shopping day of the year. Think “Black Friday” (day after Thanksgiving, traditionally the nuttiest shopping day of the year) and e-tail it. Neilson/NetRatings even predicts and reports on the […]

Marketing Salaries

According to The Creative Group’s Salary Guide, those in niche marketing positions are bringing in higher salaries than their general marketing counterparts. An e-commerce marketing director averaged $122,200 salary in 2004 (not counting bonuses or benefits). The general Marketing Director had salary ranging from $65,250 to $106,250. Regional index (100 being average) ranged from a […]

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