http://www.websitemarketingplan.com/cw/FreeMarketingPlanGame.htm

Test your marketing plan knowledge with this interactive crossword. Click on the first letter of any word in the game to highlight the clue for that box and type your answer directly into the puzzle (java must be enabled in your browser for the puzzle to work). You can also solve the puzzle by hand using the printable PDF version here:
http://www.websitemarketingplan.com/cw/MarketingPlanCrossword.pdf

http://www.websitemarketingplan.com/NewsletArch/newsletter09_12_06.htm

Hello Folks -

One strategy to consider when updating or writing your marketing plan is customer segmentation. The reason for this is two-fold. One, you are better able to meet customer needs and expectations if you segment them into similar groups. Two, it can be more efficient and profitable for you. Pay attention, however, to the affect segmentation has on customer service. The feature article today addresses the issue (and touches on my own misadventure with inadequate service).

Speaking of updating your marketing plan, it is time to gear up for the 2007 planning season. (Yes, it’s September already!) Take the fun route by checking out my new interactive marketing plan crossword puzzle. You can solve it online or print out the PDF and solve by hand.

No marketing plan is complete without attention to online marketing techniques. In “The Purpose and Practice of Writing Successful SEO Articles” Karon Thackston shows how to get the most from writing and marketing your articles online. She explains how to write articles both the reader and search engines will love.

Enjoy!
Bobette Kyle

http://www.websitemarketingplan.com/techniques/customerservice.htm

A popular way to segment customers is by revenue or profit generated, with “A-list” customers receiving more perks and personal service than “lower” categories. There are right and wrong ways to do this.

Article explains the benefits of doing it right and consequences of poor implementation.

http://www.websitemarketingplan.com/NewsletArch/newsletter03_13_06.htm

Hello Folks -

It’s been a busy month for me. Tim (my beau of 20+ years) and I were married in Las Vegas. It took a while, but we finally decided the relationship was going to “stick.” We had a virtual wedding, broadcast over the Internet (of course). You’ll find a link to the Webcast and pictures in the “Bobette and Tim Were Married in Vegas This Month” section.

Naturally, the trip inspired a few ideas for marketing articles (some a bit racy for this G-rated publication.
lol). Something that amazes me about Las Vegas is it’s an isolated place in the middle of the dessert, yet a thriving industry - with direct competitors operating side-by-side -has developed over the years. “Lessons in Prosperous Competition - Vegas Style” explores that phenomenon.

On a broader note, Scottie Claiborne’s “Why the Heck Do You Have a Website Anyway?” reminds us that our Website - just like any other business venture - must have a goal in order to succeed.

Enjoy!
Bobette Kyle