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Archive for the eCommerce Category

RSS marketing, identity theft, and effectively implementing marketing programs.

The WebSiteMarketingPlan.com Network News, July 13, 2005 If you like to stay “ahead of the curve” when marketing your business, you will be interested in one of today’s guest articles, “Marketing with RSS.” Informational feeds (a type of .xml file, more commonly called RSS feeds) are quietly becoming a more popular way of communicating with [...]

Marketing plans, strategy, small business management, ecommerce, and Web marketing articles

The WebSiteMarketingPlan.com Network News, July 28, 2004 After putting it off for about a year, I’ve finally compiled a (pretty much) comprehensive list of the management and marketing articles I’ve authored. It’s nice to have them all in one place. Four are highlighted under “WebSiteMarketingPlan.com” in the newsletter. As you may have guessed, many articles [...]

Niche marketing, personality targeting, ecommerce

The WebSiteMarketingPlan.com Network News, June 2, 2004 Today’s first feature article, “Identifying Your Niche” by Vishal P. Rao, explains how he identifies a niche market. By identifying and analyzing how to effectively reach your niche market, your marketing plans become more effective. Vishal targets home based entrepreneurs with his article, but the process he describes [...]

Marketing directory, marketing plan articles, ecommerce

The WebSiteMarketingPlan.com Network News, April 7, 2004 Over the past couple of weeks we have been working on developing new tools that will make it easier for you to find information on The WebSiteMarketingPlan.com Network. Add WebSiteMarketingPlan.com Network Headlines to Your “My Yahoo!” Page You can now easily add the WebSiteMarketingPlan.com Network new articles headlines [...]

eCommerce – taking payments online, online branding, Website objectives

The WebSiteMarketingPlan.com Network News, March 18, 2004 After putting Take-Payments-Online.com in suspended animation for months, I have finally written some fresh content for the site. Those with ecommerce as a site objective often wonder about options for accepting credit cards and other payments online. The new section helps with the decision by giving an overview [...]

Marketing plan packages, CAN-SPAM, Ecommerce Website navigation

Website Marketing Plan News, January 7, 2004 Welcome to 2004! I hope all of you had a wonderful New Year. Here in St. Louis Missouri the city kicked off a year-long celebration of the city’s revitalization with a midnight fireworks display. New Marketing Plan Packages… With the holidays over and business back “into gear” many [...]

Pricing strategies, streaming media. logo design, impulse purchases, marketing offline, media relations

Website Marketing Plan News, November 11, 2003 “Small Business Pricing Strategies” by Sharron Senter Sharron gives tips and examples of how small businesses can price for profit in a slow economy. “Adding Streaming Media To Your Marketing Programs” by Bobette Kyle This streaming media article explains how small businesses can add sound clips to a [...]

Canadian merchant account,

Website Marketing Plan News, October 14, 2003 I planned for this to go out earlier today, but had an interruption. We found a baby copperhead snake crawling around on the back deck. When there’s a snake around, my productivity goes to negative infinity. On a much brighter note, my daughter’s been invited to sing in [...]

Merchant account problems, Website navigation, Web marketing goals

Website Marketing Plan News, October 1, 2003 Last week, http://www.websitemarketingplan.com/NewsletArch/newsletter092303.htm , I published two of the first four articles on how to match Website content to a visitor’s decision making stage. The final two are in this week’s issue… Part 2 of my “Reach Your Website Marketing Goals” article gives ideas for attracting the right [...]

Customer buying stages, learn to accept online payments

Web Site Marketing Plan News, September 23, 2003 When I first started working on this issue, I envisioned a feature article contrasting information sites with sales sites and explaining how they each can fit into your marketing plan. Instead, I ended up with *four* articles that, together, show you: how (and why) your sites can [...]

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