After five years of progressively more offensive Super Bowl advertising, yesterday was the last straw. I’ve switched 36 domain names from GoDaddy to NameCheap.com. Revisiting the domain registrar list, I was pleased to find that it had exploded since I last researched. Not really into checking out all of GoDaddy’s 952 competitors, I looked into [...]

The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups [...]

Coupon users tend to have higher income and more education than non-users. And the wealthiest among us are some of the most frugal. Think about it.

If you had any doubts about the power (or swiftness) of social media, think again. Over the last several days, Johnson & Johnson has felt the downside of this power. Through social media such as Twitter (#MotrinMoms) and YouTube — and blogs across the Internet — moms rebelled at a commercial many saw as patronizing. [...]

Used correctly, I believe commenting on blogs (and leaving a Website link) is a good strategy. Signature links — or links to content supporting or expanding on a point — help the reader learn more about you or find more information and are good strategy. Links plastered on a forum or blog along with a [...]

Writing and distributing articles can be a high-ROI activity (thanks, Chris Knight, for that post), but the potential marketing uses do not stop there. Any place you use the written word represents an opportunity to “recycle” that content. Here are a few ideas to get your creative juices flowing: – Convert part of an article [...]

As marketers and business managers, we always claim to seek the highest ROI, but if you ask me that is not the case. Strategies slip when things are going well. We get lazy when profitable choices abound and go for easy instead of best. We conveniently forget the strategically sound practices of evaluating alternatives and [...]

Over the years, I have noticed that different people interpret the term “Internet Marketing” (or the related “Web marketing” and “Website marketing”) differently. There is nothing inherently wrong with multiple definitions, but it can cause logistical and communication-based confusion when working with vendors or consultants. Wikipedia defines Internet marketing as I do: Interchangeable with similar [...]

I’ve seen this phenomenon in various forms throughout my career (and am certainly not immune to it myself) — whether it be an assumption that the customer understands all the industry jargon, or a blindspot because we’re too close to our own products. We forget, or the thought never crosses our minds, that some part [...]

Apparently I’m ready to take the plunge. I’ve signed onto Twitterfeed and TWhirl. Now “all” I have to do is get over my introversion and be more social!