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Archive for the Website Marketing Plan Newsletter Category

Marketing Tips Learned from the 8 Day Mystery Challenge

by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/marketing_tips.htm I discovered a whole genre of promotion this month through Court TV’s 8 Day Mystery Challenge, where participants helped solve a kidnapping in hopes of winning part of the $25,000 reward. The challenge was a pseudo-“alternate reality game” (ARG*). I was reminded of some basic marketing principles — and picked up […]

Brainstorming Techniques, Tag Lines, Promoting Your Nonfiction Book

http://www.websitemarketingplan.com/NewsletArch/newsletter05_08_07.htm Hello Folks – Truly new ideas in business are often hard to come by (especially for small businesses on tiny budgets). With funds too tight to hire a marketing agency, the outlook may seem bleak. There are ways, however, to get stellar results from a small, in-house staff (even if you are a staff […]

Understanding marketing, finishing your marketing plan

Hello Folks – If you are reading this online or in HTML email, you probably already noticed something different. You can now access several areas of WebSiteMarketingPlan.com directly from the newsletter. Just above the table of contents you will see a row of links. These will take you directly to each section’s articles. Here’s the […]

Hello Folks – If you are reading this online or in HTML email, you probably already noticed something different. You can now access several areas of WebSiteMarketingPlan.com directly from the newsletter. Just above the table of contents you will see a row of links. These will take you directly to each section’s articles. Here’s the […]

Social Networking Sites, Writing Nonfiction

http://www.websitemarketingplan.com/NewsletArch/newsletter03_13_07 Hello Folks – This month you’ll find part 2 of my article on social networking sites, which explains some marketing do’s and don’ts. If you missed part 1 (which explained the basics as well as named several sites), have a look here: http://www.websitemarketingplan.com/online/socialnetworking1.htm If you are thinking about book writing to help grow and […]

Super Bowl 2007, Social Networking, Growing Your Business Through Book Marketing

http://www.WebSiteMarketingPlan.com/currentnewsletter.htm Hello Folks – I hope you are all having a productive and profitable 2007. During January I was busy adding a new section to WebSiteMarketingPlan.com: How to grow your business through book marketing. Writing and marketing books can enhance your reputation as a business person or expert in your field as well as help […]

5 Things You Didn’t Know About Bobette Kyle

My very skilled VA — Terry Green — has motivated me to make a final 2006 post on this New Year’s Eve by tagging me in her Farewell to 2006! I’ve been tagged? blog post. I’d never heard of this, but I’m game and it’s fun reading everyone’s 5 things. (Terry, no I didn’t know […]

Increasing Your Online Marketing Presence, Small Business Website Design, The Definition of Marketing

http://www.WebSiteMarketingPlan.com/currentnewsletter.htm Hello Folks – There seems to be much controversy over what marketing is and is not, so I was thrilled to learn the following definition of marketing while attending Philip Kotler’s Marketing for Results seminar last month in New York: “Creating, communicating and delivering value to a target market profitably.” This definition succinctly encompasses […]

Customer Segmentation, Marketing Plan Crossword Puzzle, Writing Successful SEO Articles

http://www.websitemarketingplan.com/NewsletArch/newsletter09_12_06.htm Hello Folks – One strategy to consider when updating or writing your marketing plan is customer segmentation. The reason for this is two-fold. One, you are better able to meet customer needs and expectations if you segment them into similar groups. Two, it can be more efficient and profitable for you. Pay attention, however, […]

How to Create a Dynamic Marketing Plan, Business & Marketing Planning Products

http://www.websitemarketingplan.com/NewsletArch/newsletter08_15_06.htm Hello Folks – Today’s three-part article takes you through the details of creating a dynamic and useful marketing plan. The author wisely points out that a good marketing plan is one that “you review weekly, monthly and quarterly.” Your business and the competitive environment are fluid — your planning should be as well. Sandra […]

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