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Archive for the Marketing Planning Category

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is […]

Super Bowl 2010 Commercials: Consumer Goods, Orgs

I’m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser’s Facebook and Twitter pages. Here’s what I have so far in the categories of consumer goods (non beverage…beer and soda has its own category…more to come) and league / government commercials. Anyone care to help fill in the […]

Learning from Super Bowl Music & Entertainment

Besides the game itself and the commercials, another big attraction surrounding the Super Bowl are the musical performances. Each year, big names perform during half time shows. (On an irrelevant note, The Who are the entertainment for XLIV. Has anyone else noticed the network “playing it safe” with old-school acts since the Janet Jackson fiasco […]

Learning from Super Bowl Tourism Effect

It is no coincidence that each year’s Super Bowl location is awarded years before anyone knows which teams will be playing. The influx of vacationers and fans is a windfall to the city. The tourism, restaurant, souvenir, and entertainment industries (to name a few) all benefit. Your small business (or any other size, for that […]

Biz Lessons from Super Bowl Parties

Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit, may give you some ideas. Here […]

The importance of prequalified Website visitors.

It’s quite entertaining to track the number of Website visitors and celebrate increases in traffic. While number of visits and page views are important, they aren’t the end objectives. Ultimately, you want those visitors to answer your call to action, whether that be purchase, subscribe, download, or contact you. For this reason, it’s critical to […]

Pricing Discounts and Profit

As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]

15% Discount on Marketing Plan Software for WebsiteMarketingPlan.com Customers

Have been working with the makers of Marketing Plan Pro software to bring you a 15% discount and we’ve made it happen! When you order here through WebsiteMarketingPlan.com the discount appears in your cart automatically (no coupon code required). There’s more info about the software on this page and in my review here divx inkheart […]

Marketing Opportunity in the Domain Registration Industry

Most small business owners know that positioning their companies as providing the same products or services in the same way as the industry giant can lead to disaster. Kind of like a Chihuahua waving a red flag in front of a bull; one twitch from the giant and they’re dead. Studying the competition and acting […]

Superbowl 2009 Commercials – Doritos Contest

The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups […]

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