If you had any doubts about the power (or swiftness) of social media, think again. Over the last several days, Johnson & Johnson has felt the downside of this power. Through social media such as Twitter (#MotrinMoms) and YouTube — and blogs across the Internet — moms rebelled at a commercial many saw as patronizing. [...]

Used correctly, I believe commenting on blogs (and leaving a Website link) is a good strategy. Signature links — or links to content supporting or expanding on a point — help the reader learn more about you or find more information and are good strategy. Links plastered on a forum or blog along with a [...]

Over the years, I have noticed that different people interpret the term “Internet Marketing” (or the related “Web marketing” and “Website marketing”) differently. There is nothing inherently wrong with multiple definitions, but it can cause logistical and communication-based confusion when working with vendors or consultants. Wikipedia defines Internet marketing as I do: Interchangeable with similar [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter03_25_08.htm Hello Folks – This issue is all about attracting the right people for your product or service. Each of today’s articles addresses how to attract customers using a different marketing method. Currently, the hottest methods involve interacting with potential customers and fans directly through social networking. Approaching this like advertising won’t cut it. People [...]

by Marcia Yudkin http://www.websitemarketingplan.com/SEM/local-rankings.htm When you’re hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is “Are they nearby?” You want that question answered in the first five seconds after landing on a company’s site. Sounds obvious, right? Yet during my [...]

by Scott Buresh http://www.websitemarketingplan.com/SEM/sams-local.htm If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with an outside company to offer a program that [...]

By Marcia Yudkin http://www.websitemarketingplan.com/pr/new-product.htm The closeness between the words “new” and “news” provides a telling clue to how easy it can be to get media coverage for something that’s new. By definition, the media are in the business of covering what’s fresh, what’s unprecedented and what has just happened. Follow these simple steps and publicity [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter01_15_08.htm Hello Folks – 2008 is here! Have you started executing your marketing plan? If not, it is never too late to take action. The marketing plan section on WebSiteMarketingPlan.com helps in a variety of ways. The most recent addition from Kevin Stirtz, “Plan for Profit in 2008 – Here’s an Easy 5 Step Method,” [...]

by Scott Buresh http://www.websitemarketingplan.com/SEM/keyphrase-choice.htm There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s [...]

by Karon Thackston http://www.websitemarketingplan.com/SEM/payperclick2.htm It seems to be a phenomenon. You try AdWords, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords and other types of PPC advertising. The [...]