Part of successful, long-term SEO is understanding search trends and pro-actively improving optimization efforts. Search engines continually strive to provide a better search experience for the users. Webmasters should do the same. As technology improves, so does search functionality: “preview before click,” mobile search, audio, personalization, etc. Scott Buresh gives his take on how search [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter09_25_07.htm Hello Folks – As 2008 approaches, it is once again time to begin marketing and business planning. In this edition, we’ve covered some of the issues to consider during your planning sessions: – Defining Profit. In my article this month I explain a bit about some of the different levels of “accounting” profit (including [...]

by Scott Buresh http://www.websitemarketingplan.com/SEM/website-spider.htm Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash [...]

Why in the world would Google go out of the way to send a unique gift each year to certain customers? Because from a strategic standpoint it’s smart. – Influencer Relations. Google’s high-volume customers also tend to be highly visible on the Web where — surprise — low-volume and potential customers can also be found. [...]

The Internet’s been abuzz the past day or so about this year’s Xmas gift from Google for select AdSense publishers and AdWords advertisers. Got mine today: It’s a Digital Picture frame that can be set to display a slideshow of your favorite photos. The frame will also play Mp4 movies and Mp3 music. You can also record audio…there’s a control menu [...]

The practice of butchering articles and text for search engine optimization purposes (regardless of readability or even sensibility) has been really bothering me lately. So, when I saw Karon Thackston’s latest SEO copywriting piece, I had to celebrate a bit. Her article — inspired by a recent Matt Cutts blog post — is about how to do it right by [...]

Time for a margarita! The mess is organized and brand-spanking-new site maps are in finally in place. Hurray! Main WebSiteMarketingPlan.com Site Map Articles Site Map – WebSiteMarketingPlan.com xml Site Map

The WebSiteMarketingPlan.com Network News, February 11, 2005 Often, people confuse marketing programs or strategies with end goals. You may hear someone mention his/her Website marketing goal, for example, as to “bring more traffic to the Website.” Ultimately, however, traffic isn’t the Website-related goal. The goal is something like online sales or leads. In my head, [...]

The WebSiteMarketingPlan.com Network News, December 8, 2004 Unbelievable. Only a bit over two weeks until Christmas, only three until 2005. Time does fly when one is busy. How are you doing on your marketing plans? Personally, I am not as far along as I’d like to be. If you are in the same boat, today’s [...]

The WebSiteMarketingPlan.com Network News, November 8, 2004 A quick one today, as the articles and resources pretty well speak for themselves. As the new year approaches, you may be thinking about ways to evaluate your 2004 marketing plan in preparation for 2005. Today, Stuart Ayling helps out by explaining several techniques in “7 Ways To [...]